Wellness Central: Are Consumers Ready for Ayurvedic Beauty?
Natural and clean beauty are edging toward being the norm in beauty products, even at the mass level. As the concept of a holistic approach to health and beauty takes root, retailers are injecting Ayurvedic beauty brands into the assortment.
“There is an evolution taking place toward a natural lifestyle that has gained momentum over the last few years,” said Shadoh Punnapuzha, founder of Taïla, an Ayurvedic skin collection. “As we are becoming more educated about the repercussions of synthetic chemicals, unbalanced lifestyles and other environmental aggressors, it is only natural that we seek out remedies that are gentle and consider our bodies’ natural rhythm and processes.” She added the fast streaming of information further propels interest.
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